English Writing for Public Relations

Have you ever been given a brochure? If so, where it happened and why.   How to write a brochure for your business   Despite the prominence of digital marketing, print collateral still has an important role to play in a balanced marketing strategy. A professionally produced brochure suggests a high budget and an established reputation.   Not only that, but brochures are versatile marketing tools. You can distribute them at trade shows, put them in brochure racks, send them via direct mail, and even publish them on your company website.   Most brochures are just a few hundred words in length, so you don't have a lot of space to get your message across. It's important to make every word count. Here are eight tips for writing a brochure that signals professionalism and competence — and spurs your readers to action.   1.- Create an outline or plan of attack 2.- Write a compelling headline 3.- Be concise and use plain language 4.- Limit the copy to 1-2 typeface

  What big corporations do you know with branches? For example, Walmart which has Sam's Club and Walmart Express. The Annual Report   An annual report is a corporate document disseminated to shareholders that spells out the company's financial condition and operations over the previous year. It was not until legislation was enacted after the stock market crash of 1929 that the annual report became a regular component of corporate financial reporting. Registered mutual funds must also distribute a full annual report to their shareholders each year.   Typically, an annual report will contain the following sections: General corporate information Operating and financial highlights Letter to the shareholders from the CEO Narrative text, graphics, and photos Management’s discussion and analysis (MD&A) Financial statements, including the balance sheet, income statement, and cash flow