Guide Summary Infographics

Warm-up activity:

https://wordwall.net/es/resource/115547151

Exercise 1: 

https://www.topworksheets.com/t/9bIM0ukGlm7

Exercise 2:

https://www.topworksheets.com/t/kZ_NLje5Sbx

Exercise 3:

https://www.topworksheets.com/t/UdMZ_OVUYl7

Exercise 4: 

https://wordwall.net/es/resource/115548379

 

Summary Infographics

 

 

Presenting a Corporate Organ to an Audience

Writing in English for Public Relations

What Is a Corporate Organ Presentation?

A corporate organ presentation is an oral presentation in which a speaker introduces and explains a company's official publication (house organ, newsletter, magazine, bulletin, or digital publication) to an audience.

The purpose is to inform the audience about the publication's content, objectives, audience, communication strategies, and importance for public relations.

Presentation Structure

1. Greeting and Introduction

Start by greeting the audience and introducing yourself.

Include:

• Greeting
• Your name
• Name of the publication
• Purpose of the presentation

Useful Expressions

• Good morning/afternoon everyone.
• Thank you for being here today.
• My name is ________.
• Today, I am going to present our corporate organ called ________.
• The purpose of this presentation is to introduce the publication and explain its role within the organization.

2. Introducing the Corporate Organ

Provide basic information about the publication.

Include:

• Name of the publication
• Company or organization
• Type of publication
• Publication frequency
• Main objective

Useful Expressions

• This publication is produced by...
• It is published monthly/quarterly/annually.
• Its main objective is to...
• The publication was created to...

3. Target Audience

Explain who the publication is intended for.

Include:

• Internal audiences
• External audiences
• Stakeholders

Useful Expressions

• The publication is aimed at...
• Our primary audience includes...
• The content is designed to meet the needs of...

4. Main Sections of the Publication

Describe the most important sections.

Examples

• Editorial Introduction
• Company News
• Employee Achievements
• Interviews
• Corporate Social Responsibility Activities
• Events
• Educational Articles
• Future Projects

Useful Expressions

• One of the main sections is...
• Readers can find information about...
• This section focuses on...

5. Public Relations Importance

Explain why the publication is valuable.

Mention how it:

• Improves communication
• Builds trust
• Strengthens corporate identity
• Increases employee engagement
• Promotes transparency
• Supports the organization's reputation

Useful Expressions

• This publication helps strengthen relationships with stakeholders.
• It serves as an important communication tool.
• It contributes to a positive corporate image.

6. Conclusion

Summarize the key points.

Include:

• Purpose of the publication
• Main benefits
• Final evaluation

Useful Expressions

• To conclude...
• Overall, this publication plays an important role in...
• It successfully supports communication and public relations efforts.
• Thank you for your attention.

Recommended Visual Aids

During the presentation, show:

✓ Front cover of the publication

✓ Screenshots of important pages

✓ Images from featured articles

✓ Charts or infographics

✓ Company branding elements

Presentation Tips

Before the Presentation

• Know the content well.
• Practice your speech.
• Check pronunciation of key terms.

During the Presentation

• Speak clearly and confidently.
• Maintain eye contact.
• Use professional language.
• Avoid reading directly from slides.
• Engage the audience through examples.

After the Presentation

• Invite questions.
• Respond professionally.
• Thank the audience for their participation.

Suggested Closing

"Thank you for your attention. We hope this presentation has provided a clear understanding of our corporate organ and its importance as a communication and public relations tool. We would now be happy to answer any questions you may have."

Sample Speech: 

Presenting Language Mastering

Official House Organ of Language Learning Cancun

Speaker: Elmer Santana, Director of Public Relations

Good morning everyone.

My name is Elmer Santana, and I am the Director of Public Relations at Language Learning Cancun.

Today, I am delighted to present Language Mastering, the official house organ of our institution. The purpose of this publication is to inform, educate, and connect our readers while showcasing the achievements, activities, and values of Language Learning Cancun.

Let us take a look at the different sections that make up this edition.

We begin with the Cover Page, which includes the title Language Mastering, the Language Learning Cancun logo, the publication date, and our tagline. The cover provides readers with a first impression of the magazine and reflects the theme of the issue.

Next, readers will find the Index or Table of Contents. This section provides an organized list of all the contents included in the magazine along with their page numbers, allowing readers to navigate the publication easily.

The first written section is the Editorial Introduction. Here, readers are welcomed to the new issue and introduced to its central theme and objectives. This section provides context for the content that follows.

Following the editorial, we have the Corporate Letter. This formal message is written by a leader of the institution and serves to motivate, inspire, and communicate important ideas to our readers.

The magazine also contains several Articles on topics related to language learning, education, communication, culture, and professional development. These articles provide valuable information and encourage reflection and learning.

Another important section is dedicated to Press Releases. These texts inform readers about new programs, events, achievements, partnerships, and other important developments within Language Learning Cancun.

We also include Letters of Appreciation, which express gratitude to individuals, organizations, and collaborators who have contributed to our projects and initiatives. These letters help strengthen professional relationships and recognize valuable support.

Our Newsletter Pages present headlines, announcements, and brief news items of interest. This section allows readers to stay informed about current activities and upcoming events in a concise and attractive format.

In addition, the magazine features Brochure Pages, which contain promotional content presented through persuasive language, engaging visuals, and informative descriptions of our courses, services, and educational opportunities.

Finally, we arrive at the Back Cover, where readers can find our contact information, social media accounts, institutional slogan, and acknowledgments.

As a public relations tool, Language Mastering helps us strengthen communication, promote transparency, celebrate achievements, and reinforce the identity of Language Learning Cancun. It serves as a bridge between our institution and our community of students, teachers, partners, and readers.

To conclude, Language Mastering is much more than a magazine. It is a platform for communication, learning, and engagement that reflects the mission and values of Language Learning Cancun.

Thank you for your attention. We hope you enjoy reading this edition of Language Mastering and discovering everything our institution has to offer.

Have a wonderful day.

Sample Video

Annual Report

 

Editorial Introduction

 

Editorial

Welcome to the latest edition of Language Mastering Magazine from Language Learning Cancun. We are delighted to present another issue dedicated to the exciting world of language learning. In this edition, we explore how mastering a foreign language can open doors to new academic, professional, and cultural opportunities in an increasingly interconnected world.

The objective of this issue is to inform, inspire, and support our readers in their language-learning journey. Throughout these pages, you will find practical study tips, student success stories, information about upcoming courses and events, and articles that highlight the importance of effective communication in English and other foreign languages.

We hope that the content in this edition motivates you to continue developing your language skills and achieving your personal and professional goals. Thank you for being part of the Language Learning Cancun community. We appreciate your enthusiasm and commitment to lifelong learning, and we hope you enjoy reading this issue.

Writing a letter of appreciation

 

LANGUAGE LEARNING CANCUN

Public Relations Department

Cancún, Quintana Roo, Mexico

June 10, 2026

Management Team

Sanborns Las Américas

Cancún, Quintana Roo, Mexico

Subject: Letter of Appreciation for Sponsoring the School Opening Event

Dear Management Team,

On behalf of Language Learning Cancun, we would like to express our sincere appreciation for your generous support during the opening of our school held at Sanborns Las Américas on Thursday, May 15, 2026.

Your sponsorship played a fundamental role in the success of this important occasion. By providing the venue and supporting the gathering, you helped create a welcoming and professional environment for our guests, collaborators, and members of the community. Thanks to your generosity, we were able to celebrate the opening of our institution in a memorable manner and share this significant milestone with those who support our educational mission.

We highly value your collaboration and commitment to local educational initiatives. Your contribution not only enhanced the quality of the event but also demonstrated the importance of community partnerships in promoting learning and professional development.

Thank you once again for your trust, generosity, and support. We sincerely appreciate your involvement and look forward to maintaining a positive relationship and exploring future opportunities for collaboration.

With appreciation,

Elmer Santana

Public Relations Coordinator

Language Learning Cancun

Cancún, Quintana Roo, Mexico

How to Write an Article of Public Relations in a House Organ

Puzzle of How to Write an Article of Public Relations in a House Organ

https://wordwall.net/es/resource/114542150

 

English: The Language That Connects the World

Have you ever wondered why millions of people choose to learn English every year? At Language Learning Cancun, we believe that English is much more than a subject in the classroom—it is a powerful tool that opens doors to new opportunities and connects people across the globe.

One of the greatest advantages of learning English is its importance in education and employment. English is widely used in international business, science, technology, and tourism. Many universities offer programs in English, while employers often seek candidates who can communicate effectively in this language. Consequently, students who improve their English skills increase their chances of achieving academic and professional success.

Moreover, English helps people communicate with individuals from different cultures and backgrounds. Whether travelling abroad, participating in exchange programs, or accessing online content, English serves as a common language that facilitates global communication. In addition, it provides access to a vast amount of information, entertainment, and learning resources.

At our school, we are committed to helping our students become confident English speakers. Through dedication, practice, and guidance, every learner can develop valuable language skills that will benefit them throughout their lives. Why don't you go one step forward and discover where English can take you?

Assignment: House Organ Article

Project Title

Promoting Your Organization Through Internal Communication

Objective

By the end of this project, students will be able to write a professional Public Relations article for a house organ, applying Cambridge B2 writing standards and demonstrating an understanding of internal communication strategies.

Project Description

As part of your final project, you will create a house organ article for the company, organization, institution, business, NGO, government agency, or brand selected for your final project.

Your article should inform, engage, and promote a positive image of the organization among its internal audience (employees, members, volunteers, students, stakeholders, etc.).

Task

Write a Public Relations article for the house organ of your chosen organization.

The article may focus on one of the following:

• A recent achievement or success story
• A corporate social responsibility initiative
• An employee recognition program
• A community outreach project
• An innovation or new service
• A company event
• Sustainability efforts
• Organizational culture and values
• Professional development opportunities
• Another topic approved by the instructor

Article Requirements

1. Headline

Create an engaging and informative title that attracts the reader's attention.

2. Introduction

• Introduce the topic.
• Capture the reader's interest.
• Explain why the topic is important to the organization.

3. Body Paragraph 1

• Present the main information.
• Explain what happened, who was involved, and why it matters.

4. Body Paragraph 2

• Discuss the results, benefits, impact, or future implications.
• Include supporting details and examples.

5. Conclusion

• End with a positive message.
• Reinforce the organization's values, goals, or future plans.
• Leave readers with a memorable final thought.

Language Requirements

Your article must:

✓ Use a formal but engaging Public Relations style.

✓ Address the intended audience appropriately.

✓ Include at least five linking expressions.

Examples:

• Firstly
• Moreover
• Furthermore
• In addition
• As a result
• Consequently
• Finally

✓ Use vocabulary related to Public Relations and organizational communication.

Examples:

• engagement
• communication
• collaboration
• innovation
• achievement
• leadership
• development
• commitment
• initiative
• reputation

✓ Demonstrate accurate grammar, punctuation, and spelling.

Length

140 and 290 words

Format

• Microsoft Word or PDF
• Arial 12
• 1.5 spacing
• Justified text
• Include:
  • Student name
  • Course name
  • Organization selected for the final project
  • Article title

Deliverables

1. House Organ Article

A completed article following the required structure.

2. Visual Component

Include one of the following:

• A newsletter page
• A magazine page
• A house organ layout
• A Canva design
• A professionally formatted article page

The visual component should include:

• Title
• Relevant images
• Captions (if applicable)
• Organization logo
• Professional design elements

Evaluation Rubric (10 Points)

Criterion	Points
Content relevance and development	2
Public Relations focus and organizational image	2
Organization and article structure	2
Language use and vocabulary	2
Visual presentation and professionalism	2
Total	10