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Final Project: House Organ

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  📰 Academic Project Title: Creating a House Organ for a Brand 📘 Course: English Writing for Public Relations 🎓 Level: B2 (Upper-Intermediate) 📂 Deliverable: A digital corporate magazine (house organ) on Canva with an oral presentation   🔎 1. What is a House Organ? A house organ (also known as a corporate magazine or in-house publication) is a publication produced by an organization for internal or external audiences. It serves to communicate corporate news, achievements, events, product launches, internal policies, and brand culture. Types: Internal : Targets employees (HR updates, staff stories, company vision). External : Aimed at clients, investors, or partners (success stories, CSR, PR campaigns).   Sample: House Organ https://issuu.com/luxuryavenue/docs/2010_la_spring 🗂️ 2. Project Description Students will work individually or in pairs to create a mock-up of a house organ (corporate magazine) for a fictional or rea...
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The Brochure

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Brouchure Sample: https://es.scribd.com/document/711274592/Triptico-Xochimilco THE BROCHURE   1. WHAT IS A BROCHURE? A brochure is a printed text on small sheets in various formats that serves as an advertising or informational tool.   2. PURPOSE OF THE BROCHURE: It is to disseminate information of any kind, since its objective is not necessarily to sell a product or a service.   3. TYPES OF BROCHURES: 3.1. Flyer 3.2. Bi-fold 3.3. Tri-fold 3.4. Four-fold 3.5. Multi-fold   When must each type of brochure be used? 📄 1. Flyer (Volante) When to use it: To announce an event, promotion, or opening. For quick and inexpensive distribution (e.g., in the street, stores, or mailboxes). Ideal for time-sensitive information or limited content. Characteristics: One single page. Direct and visually engaging. Used for mass distribution.   📘 2. Bi-fold (Díptico) When to use it: To introduce a product, company, or campaig...
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The Press Release

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The Press Release   🧩 What Is a Press Release?   Definition :   A press release is an official written communication sent to media outlets to announce something newsworthy—such as a product launch, event, partnership, or achievement—on behalf of an organization.   Purposes :   To inform the media and public To attract media coverage To control the narrative To support brand visibility and public image   🗞️ Why Are Press Releases Important in PR? Press releases are important in PR because they… help generate media attention for key events or initiatives provide official, on-the-record statements serve as promotional tools contribute to building trust and credibility are useful for both reactive (crisis communication) and proactive strategies   🧭 Types of Press Releases:   Product Launch – New products or services Event Announcement – Conferences, festivals, webinars Company News – Mergers, hiring...
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Corporate letter

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Corporate letter   Professional Language Learning 1 Avenida Bonampak Malecón Américas Business Center Cancún, Quintana Roo, México Tel: +52 (998) 555-1234 Email: info@professionallanguagelearning.edu.mx   Cancun, Quintana Roo, the 5 th of May 2025   Mrs. Miriam Rodríguez Operations Submanager Surburbia Labna 1 Labna Avenue   Dear Mrs. Rodríguez, Greetings from Professional Language Learning in Cancún.   We are pleased to introduce our language training services, renowned for high-quality private, face-to-face lessons tailored to professionals, students, and international clients. Under the direction of Teacher Elmer Santana, we specialise in personalised instruction that ensures effective communication in English, French, and Spanish.   Located at the Malecon Américas Business Center, our school offers a convenient and professional environment for learning. Each course is designed with clear objectives and flexible schedul...
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Common Acronyms and Abbreviations in PR Documents

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Common Acronyms and Abbreviations in PR Documents   Sample Document in Public Relations: FOR IMMEDIATE RELEASE April 7, 2025   XYZ Tech Launches New B2B Platform to Boost ROI and Strengthen CRM   Cancun, Mexico — XYZ Tech, a leading innovator in cloud-based solutions, announced today the launch of its new B2B platform designed to enhance CRM capabilities, improve KPI performance, and deliver measurable ROI for enterprise clients.   The new platform, named X-Connect , integrates advanced SEO features, real-time analytics, and customizable CTA tools to support B2B and B2C campaigns. With its intuitive dashboard and automated reporting tools, X-Connect allows marketing and PR professionals to track user engagement and optimize content based on UGC trends.   “Our goal was to create a platform that delivers value from Day 1,” said Maria Gómez, CEO of XYZ Tech. “By focusing on the client journey and refining every CTA , we’re empowering businesses to me...
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