The Brochure

Brouchure Sample:

https://es.scribd.com/document/711274592/Triptico-Xochimilco

THE BROCHURE

 

1. WHAT IS A BROCHURE?

A brochure is a printed text on small sheets in various formats that serves as an advertising or informational tool.

 

2. PURPOSE OF THE BROCHURE:

It is to disseminate information of any kind, since its objective is not necessarily to sell a product or a service.

 

3. TYPES OF BROCHURES:

3.1. Flyer

3.2. Bi-fold

3.3. Tri-fold

3.4. Four-fold

3.5. Multi-fold

 

When must each type of brochure be used?

📄 1. Flyer (Volante)

When to use it:

• To announce an event, promotion, or opening.
• For quick and inexpensive distribution (e.g., in the street, stores, or mailboxes).
• Ideal for time-sensitive information or limited content.

Characteristics:

• One single page.
• Direct and visually engaging.
• Used for mass distribution.

 

📘 2. Bi-fold (Díptico)

When to use it:

• To introduce a product, company, or campaign in a compact format.
• For presentations at fairs, conferences, or meetings.
• When you need a little more space than a flyer but still a simple layout.

Characteristics:

• Folded once to create 4 panels (2 front, 2 back).
• Balanced between visuals and text.

 

📕 3. Tri-fold (Tríptico)

When to use it:

• For structured information divided into clear sections (e.g., services, benefits, contact).
• Common in tourism, education, or health institutions.
• When you need a professional and informative look.

Characteristics:

• Folded twice to create 6 panels.
• Allows for storytelling, step-by-step explanations, or comparisons.

 

📚 4. Four-fold (Cuadríptico)

When to use it:

• When you need to present more detailed content or multiple product lines.
• For institutional communication or public service announcements.
• Useful for storytelling with images and text.

Characteristics:

• Folded three times to create 8 panels.
• Can be complex to design but highly informative.

 

📖 5. Multi-fold (Políptico)

When to use it:

• For detailed product catalogs, educational programs, or in-depth campaigns.
• When you have a large amount of organized content.
• For high-end corporate presentations or government information.

Characteristics:

• More than four folds, creating 10 or more panels.
• Requires careful design and usually higher printing costs.

4. WHO IS IT FOR?

4.1. Potential partners, members, or volunteers

4.2. Potential clients

4.3. Potential sponsors

4.4. Potential advocates in the community

4.5. The press

4.6. The general public

 

5. STEPS:

5.1. Select the information you want to convey.
5.2. Determine the target audience.
5.3. Choose the type of brochure.
5.4. Organize the information.
5.5. Create the design.
5.6. Print a test version.
5.7. Print the final version.

 

6. WRITING GUIDELINES:

6.1. Use short sentences.
6.2. Avoid technical jargon.
6.3. Avoid clichés.
6.4. Avoid redundancy.
6.5. Use correct spelling.
6.6. Avoid passive voice.

 

7. STRUCTURE:

7.1. Logo

7.2. Main title

7.3. Subheadings

7.4. Images

7.5. Descriptions

7.6. Call to action

7.7. Coupon

 

Sources:

• Editorial Etecé (2024) Brochure at https://concepto.de/folleto/#ixzz8g45302Xj
• Imprenta Bahía (2024) The 7 elements of a good brochure at https://www.bahiagrafica.com/los-7-elementos-de-un-buen-folleto/
• University of Kansas (2023) Creating brochures at https://ctb.ku.edu/es/tabla-de-contenidos/participacion/promover-interes-en-la-comunidad/folletos/principal