Corporate publications

According to DVV Media, corporate publishing is the segment in a company's communication mix that makes the same company its own publisher. Marketing experts call this: Owned Media, so it can be published interviews, reports, infographics...

Source: https://dvvmedia.com/en/corporate-publishing/#:~:text=Corporate%20publishing%20is%20the%20segment,can%20do%20it%20all%20yourself.

What is the most useful thing you have learnt in your career and why?

Articles wanted

The most useful thing I have ever learned.

What is the most useful thing you have learned? Who did you learn it from? Why is it useful?

Write us an article answering these questions. We will publish the best articles on our website.

 

How to article an article

The most useful thing I’ve ever learned

Have you ever learned something that completely changed your life? I can remember exactly how it was for me when I got interested in learning English and who helped me become the person I am today.

I had always been in love with English music and I put in some work by myself, but only when I ended up in the English class of Mr. Weiss I got completely hooked. His amazing style of teaching struck a chord and my skills skyrocketed in no time.

Feeling confident, I took the leap and moved to beautiful Australia where I was able to travel and even call it home for over seven years. And you know what?! I became an English teacher and now help people who are just like I used to be with the same passion as Mr. Weiss.

I really think that I wouldn’t be teaching English had it not been for Mr. Weiss and his inspirational lessons. So, looking back, I hope my experience inspires others to find ways to help the people around them as well.

 

 

 

Article structure

 

Title
Think of an interesting title which will make people want to read your articleI

 

ntroduction
Start your article in an interesting way. You could ask the reader a question or make a strong statement.

 

1st body paragraph

The first paragraph should involve the reader in some way.

 

2nd body paragraph

Build on the interest you have raised in the first paragraph by telling the next part of the story

 

Conclusion
Finish the article in an interesting way. This could be humorous or thought-provoking

 

However, for the body between three and five paragraphs are recommended.

 

Word ranges:

100 words for B1, 140-190 for B2, 220-260 for CAE and 290-320 for CPE

 

What is an article?

 

An article is a text whose purpose is to interest and engage the reader who has similar interests to the writer, which is usually written for a magazine or newsletter.

 

Useful phrases for writing articles

 

1.- For Sequencing

At first / To start with/In the beginning, ...

Then/Next/After that, ...

The next thing that happened was ...

The next thing I knew was ...

Seconds/Minutes later,

Late on/Some time later,

It wasn't until much later that ...

After some time/After what seemed like years, ...

Finally/In the end, ...

At last, ...

2.- For simultaneous events

Meanwhile/In the meantime,

While all this was going on,

In the middle of all this, ...

During all this time, ...

3.- For sudden or unexpected events

Suddenly/All of a sudden, ...

All at once, ...

Out of the blue, ...

Without any warning, ...

Just when I was least expecting it, ...

The next thing I knew was ...

4.- For rapid events

As quick as a flash, ...

In the wink of an eye, ...

In a matter of seconds/minutes, ...

In no time at all, ...

5.- For looking back

In retrospect, ...

When I think back to what happened then, ...

 

 

Sources: https://teacherphill.com/fce-how-to-write-an-article/#:~:text=An%20article%20is%20usually%20written,be%20some%20opinion%20or%20comment.

 

https://oxfordhousebcn.com/en/how-to-write-a-great-article-in-the-cambridge-b2-first-exam/

 

https://engxam.com/handbook/how-to-write-an-article-b2-first-fce/ 

Last Update by Dark Prince in 2024

Newsletters

Have you ever dreamt about learning a foreign language abroad? If so, which language and where?

Video about Sprachcaffe in Brighton

Newsletter from Sprachcaffe Brighton

https://lasallecancun-my.sharepoint.com/:b:/g/personal/dc0519_lasallecancun_edu_mx/Ee-vJeH8PElPtNRY16nBEA8BrzUHODXPF_Tn_6NYI4TXwg?e=c90cCW

Have you ever heard about Brighton? If so, what.

Video about The Best 10 Things to do in Brighton

What is a newsletter, and what is its function? 

A newsletter is a form of email marketing that is sent on a regular basis. Email newsletters can be roundups of news, events, promotions, or content. Email newsletters are a great way to build relationships with members of a warm audience (warm audience members are people who have engaged with a brand in some way before).

The function of newsletters is to keep the subscribers informed about a particular topic or subject area of a company or organization.

Who writes newsletters?

Email newsletters are often written by an email marketing specialist within a company, a freelance writer, or an agency that specializes in email marketing. But virtually anyone can write an email newsletter. 

If you’re a solo entrepreneur, starting an email newsletter can help you build a community of subscribers or buyers. If you’re a content creator or artist, you can use a newsletter to drive traffic. Medium to large businesses can use newsletters to foster consistent sales and growth. A nonprofit might use a newsletter to inform its donors and build a community of action-takers. 

Who subscribes to newsletters?

According to Hubspot, consumers sign up for email newsletters because they want to be notified about sales, receive a brand’s content, or get company announcements.  

What to consider when creating your own newsletter

When starting your own newsletter, you should consider what your goals for the newsletter are, why you want to start a newsletter, and who your audience will be. 

· Blog roundups:  These include a short segment of the blog and motivational copy that drives your readers to click through to the blog itself. 

· Upcoming events: Perfect for organizations that host events or feature events from around their community. These emails share three to five events that fit into the same category.

· Customer-focused: This style of email is usually used by retailers, restaurants, and service-based businesses to keep their audience informed about the latest products and deals.

· Lead nurturing: Value-packed emails to help your audience get to know your brand at their own pace through short- and long-form content, product updates, events, or news stories about your organization.

· Anthology: A collection of news, interest pieces, podcasts, videos, or blogs from around the web. 

Essential components that should be included in a newsletter: 

1 A click-worthy subject line

2 Informative preview text

3 Valuable featured content

4 Eye-catching graphics and an easily readable layout

5 A clear call to action

6 Minimal promotions

7 Contact and social information

8 An unsubscribe option

Source: https://www.grammarly.com/blog/newsletter/

What types of services or products can be sold in your career?

Assignment: Write a newsletter in a Word file for the company you wrote the press release.

📰 Newsletter Assessment Rubric (10-Point Scale)

Criteria	Excellent (2 pts)	Proficient (1 pt)	Needs Improvement (0 pts)
1. Purpose & Audience Awareness	Content is expertly tailored to the target audience, demonstrating a clear understanding of purpose.	Content is appropriate for the audience, with minor inconsistencies in purpose.	Content lacks clarity in purpose and is not suited to the target audience.
2. Content Quality & Relevance	Articles are insightful, well-researched, and highly relevant to the audience.	Content is informative and relevant, with some depth.	Content is superficial or lacks relevance to the audience.
3. Organization & Structure	Information is logically organized with clear headings and transitions, enhancing readability.	Organization is apparent but may lack clarity or effective transitions.	Organization is poor, making the newsletter difficult to follow.
4. Writing Style & Clarity	Writing is clear, concise, and engaging, using appropriate language and tone for the audience.	Writing is generally clear and appropriate, with minor issues in clarity or tone.	Writing is unclear and inappropriate for the intended audience.
5. Grammar & Spelling	Virtually no errors; demonstrates excellent command of English grammar.	Few minor errors; demonstrates good command of grammar-	Frequent errors that significantly impede readability.

Total Score: ___ / 10

Grading Scale:

• 9–10 points: Excellent – Exemplary work demonstrating strong public relations writing skills.

• 7–8 points: Proficient – Good work with minor areas for improvement.

• 5–6 points: Developing – Adequate work that meets basic requirements but needs refinement.

• 0–4 points: Needs Improvement – Work does not meet the expected standards; significant revision required

The Memorandum

What documents for business releases do you know?

What document do you think this person is holding and why?

Presentation Link about the Memo:

https://lasallecancun-my.sharepoint.com/:p:/g/personal/dc0519_lasallecancun_edu_mx/ERecq1_tU0pAr2mKrao5WbIBH4wBxEMu0NFRui_bWOHAaQ?e=Ekwz9X

Assignment:

Write a memo in teams about the assigned case:     

1,- broadcast internal changes

2.-  disseminate news

3.- share an upcoming event

4.- update public safety guidelines

5.- raise awareness about an issue

6.- address a problem

7.- make a request

8.- share project updates

How write a circular letter

Brainstorming about business letters and documents

Presentation about how to write a circular note

https://lasallecancun-my.sharepoint.com/:b:/g/personal/dc0519_lasallecancun_edu_mx/EZ-NI70UBCZCpcSYpAZDUcUB1NHJ2gJrt3lpN00GYn1ftQ?e=FCblKw

Brainstorming about issues for a which a circular note must be written or sent

Link for circular note issues and samples

https://www.businesscommunicationarticles.com/circular-letter-sample/

Elements in a circular note:

1.- company name

2.- company address

3.- salutation

4.- introduction with the context or reason

5.- body 

5.1.- general issue

5.2.- issue details

5.3.- advantages

6..- final remark including the offer validity or expiration date and further contact encouragement

7.- closing formula

8.- signature and contact details

Assignment.- Write a circular letter in teams for one the assigned cases:

1.- the arrival of a hotel corporation branch in your city

2.- the announcement of a commercial new product launch

3.- the announcement of a price reduction in pesos because of the dollar crash

4.- the announcement of a grand sale as if you were part of the promotion team at a big department store

6.- the announcement of a new partner in the department of public relations

7.- the announcement of a colleague retirement because of a better job offer

8.- the announcement of having exclusively virtual meetings due to a pandemic outbreak