Newsletters
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Newsletter from Sprachcaffe Brighton
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A
newsletter is a form of email marketing that is sent on a regular basis. Email
newsletters can be roundups of news, events, promotions, or content. Email
newsletters are a great way to build relationships with members of a warm
audience (warm audience members are people who have engaged with a brand in
some way before).
The function of newsletters is to keep the subscribers informed about a particular topic or
subject area of a company or organization.
Who
writes newsletters?
Email
newsletters are often written by an email marketing specialist within a
company, a freelance writer, or an agency that specializes in email marketing.
But virtually anyone can write an email newsletter.
If
you’re a solo entrepreneur, starting an email newsletter can help you build a
community of subscribers or buyers. If you’re a content creator or artist,
you can use a newsletter to drive traffic. Medium to large businesses can use
newsletters to foster consistent sales and growth. A nonprofit might use a
newsletter to inform its donors and build a community of action-takers.
Who
subscribes to newsletters?
According
to Hubspot, consumers sign up for email newsletters because they want to
be notified about sales, receive a brand’s content, or get company announcements.
What to consider when
creating your own newsletter
When
starting your own newsletter, you should consider what your goals for the
newsletter are, why you want to start a newsletter, and who your audience will
be.
· Blog roundups: These
include a short segment of the blog and motivational copy that drives your
readers to click through to the blog itself.
· Upcoming events: Perfect
for organizations that host events or feature events from around their
community. These emails share three to five events that fit into the same
category.
· Customer-focused: This
style of email is usually used by retailers, restaurants, and service-based
businesses to keep their audience informed about the latest products and deals.
· Lead nurturing: Value-packed
emails to help your audience get to know your brand at their own pace through
short- and long-form content, product updates, events, or news stories about
your organization.
· Anthology: A
collection of news, interest pieces, podcasts, videos, or blogs from around the
web.
Essential components that should be included in a newsletter:
1 A click-worthy subject line
2 Informative preview text
3 Valuable featured content
4 Eye-catching graphics and an easily
readable layout
5 A clear call to action
6 Minimal promotions
7 Contact and social information
📰 Newsletter Assessment Rubric (10-Point Scale)
| Criteria | Excellent (2 pts) | Proficient (1 pt) | Needs Improvement (0 pts) |
|---|---|---|---|
| 1. Purpose & Audience Awareness | Content is expertly tailored to the target audience, demonstrating a clear understanding of purpose. | Content is appropriate for the audience, with minor inconsistencies in purpose. | Content lacks clarity in purpose and is not suited to the target audience. |
| 2. Content Quality & Relevance | Articles are insightful, well-researched, and highly relevant to the audience. | Content is informative and relevant, with some depth. | Content is superficial or lacks relevance to the audience. |
| 3. Organization & Structure | Information is logically organized with clear headings and transitions, enhancing readability. | Organization is apparent but may lack clarity or effective transitions. | Organization is poor, making the newsletter difficult to follow. |
| 4. Writing Style & Clarity | Writing is clear, concise, and engaging, using appropriate language and tone for the audience. | Writing is generally clear and appropriate, with minor issues in clarity or tone. | Writing is unclear and inappropriate for the intended audience. |
| 5. Grammar & Spelling | Virtually no errors; demonstrates excellent command of English grammar. | Few minor errors; demonstrates good command of grammar- | Frequent errors that significantly impede readability. |
Total Score: ___ / 10
Grading Scale:
-
9–10 points: Excellent – Exemplary work demonstrating strong public relations writing skills.
-
7–8 points: Proficient – Good work with minor areas for improvement.
-
5–6 points: Developing – Adequate work that meets basic requirements but needs refinement.
-
0–4 points: Needs Improvement – Work does not meet the expected standards; significant revision required
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