Newsletters


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Newsletter from Sprachcaffe Brighton

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What is a newsletter, and what is its function? 

A newsletter is a form of email marketing that is sent on a regular basis. Email newsletters can be roundups of news, events, promotions, or content. Email newsletters are a great way to build relationships with members of a warm audience (warm audience members are people who have engaged with a brand in some way before).


The function of newsletters is to keep the subscribers informed about a particular topic or subject area of a company or organization.

Who writes newsletters?

Email newsletters are often written by an email marketing specialist within a company, a freelance writer, or an agency that specializes in email marketing. But virtually anyone can write an email newsletter. 

If you’re a solo entrepreneur, starting an email newsletter can help you build a community of subscribers or buyers. If you’re a content creator or artist, you can use a newsletter to drive traffic. Medium to large businesses can use newsletters to foster consistent sales and growth. A nonprofit might use a newsletter to inform its donors and build a community of action-takers. 

Who subscribes to newsletters?

According to Hubspot, consumers sign up for email newsletters because they want to be notified about sales, receive a brand’s content, or get company announcements.  

What to consider when creating your own newsletter

When starting your own newsletter, you should consider what your goals for the newsletter are, why you want to start a newsletter, and who your audience will be. 

· Blog roundups:  These include a short segment of the blog and motivational copy that drives your readers to click through to the blog itself. 

· Upcoming events: Perfect for organizations that host events or feature events from around their community. These emails share three to five events that fit into the same category.

· Customer-focused: This style of email is usually used by retailers, restaurants, and service-based businesses to keep their audience informed about the latest products and deals.

· Lead nurturing: Value-packed emails to help your audience get to know your brand at their own pace through short- and long-form content, product updates, events, or news stories about your organization.

· Anthology: A collection of news, interest pieces, podcasts, videos, or blogs from around the web. 


Essential components that should be included in a newsletter: 

1 A click-worthy subject line

2 Informative preview text

3 Valuable featured content

4 Eye-catching graphics and an easily readable layout

5 A clear call to action

6 Minimal promotions

7 Contact and social information

8 An unsubscribe option

Source: https://www.grammarly.com/blog/newsletter/

What types of services or products can be sold in your career?

Assignment: Write a newsletter in Teams in a Powerpoint Presentation about an imaginary company including the company name, the slogan and the main activity and five news related to products or services from the main activity.


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