English Writing for Public Relations

  📰 Academic Project Title: Creating a House Organ for a Brand 📘 Course: English Writing for Public Relations 🎓 Level: B2 (Upper-Intermediate) 📂 Deliverable: A digital corporate magazine (house organ) on Canva with an oral presentation   🔎 1. What is a House Organ? A house organ (also known as a corporate magazine or in-house publication) is a publication produced by an organization for internal or external audiences. It serves to communicate corporate news, achievements, events, product launches, internal policies, and brand culture. Types: Internal : Targets employees (HR updates, staff stories, company vision). External : Aimed at clients, investors, or partners (success stories, CSR, PR campaigns).   Sample: House Organ https://issuu.com/luxuryavenue/docs/2010_la_spring 🗂️ 2. Project Description Students will work individually or in pairs to create a mock-up of a house organ (corporate magazine) for a fictional or rea...

Brouchure Sample: https://es.scribd.com/document/711274592/Triptico-Xochimilco THE BROCHURE   1. WHAT IS A BROCHURE? A brochure is a printed text on small sheets in various formats that serves as an advertising or informational tool.   2. PURPOSE OF THE BROCHURE: It is to disseminate information of any kind, since its objective is not necessarily to sell a product or a service.   3. TYPES OF BROCHURES: 3.1. Flyer 3.2. Bi-fold 3.3. Tri-fold 3.4. Four-fold 3.5. Multi-fold   When must each type of brochure be used? 📄 1. Flyer (Volante) When to use it: To announce an event, promotion, or opening. For quick and inexpensive distribution (e.g., in the street, stores, or mailboxes). Ideal for time-sensitive information or limited content. Characteristics: One single page. Direct and visually engaging. Used for mass distribution.   📘 2. Bi-fold (Díptico) When to use it: To introduce a product, company, or campaig...