The Press Release

The Press Release 🧩 What Is a Press Release? Definition : A press release is an official written communication sent to media outlets to announce something newsworthy—such as a product launch, event, partnership, or achievement—on behalf of an organization. Purposes : To inform the media and public To attract media coverage To control the narrative To support brand visibility and public image 🗞️ Why Are Press Releases Important in PR? Press releases are important in PR because they… help generate media attention for key events or initiatives provide official, on-the-record statements serve as promotional tools contribute to building trust and credibility are useful for both reactive (crisis communication) and proactive strategies 🧭 Types of Press Releases: Product Launch – New products or services Event Announcement – Conferences, festivals, webinars Company News – Mergers, hiring...