How to Write an Article of Public Relations in a House Organ

Puzzle of How to Write an Article of Public Relations in a House Organ

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Assignment: House Organ Article

Project Title

Promoting Your Organization Through Internal Communication

Objective

By the end of this project, students will be able to write a professional Public Relations article for a house organ, applying Cambridge B2 writing standards and demonstrating an understanding of internal communication strategies.

Project Description

As part of your final project, you will create a house organ article for the company, organization, institution, business, NGO, government agency, or brand selected for your final project.

Your article should inform, engage, and promote a positive image of the organization among its internal audience (employees, members, volunteers, students, stakeholders, etc.).

Task

Write a Public Relations article for the house organ of your chosen organization.

The article may focus on one of the following:

• A recent achievement or success story
• A corporate social responsibility initiative
• An employee recognition program
• A community outreach project
• An innovation or new service
• A company event
• Sustainability efforts
• Organizational culture and values
• Professional development opportunities
• Another topic approved by the instructor

Article Requirements

1. Headline

Create an engaging and informative title that attracts the reader's attention.

2. Introduction

• Introduce the topic.
• Capture the reader's interest.
• Explain why the topic is important to the organization.

3. Body Paragraph 1

• Present the main information.
• Explain what happened, who was involved, and why it matters.

4. Body Paragraph 2

• Discuss the results, benefits, impact, or future implications.
• Include supporting details and examples.

5. Conclusion

• End with a positive message.
• Reinforce the organization's values, goals, or future plans.
• Leave readers with a memorable final thought.

Language Requirements

Your article must:

✓ Use a formal but engaging Public Relations style.

✓ Address the intended audience appropriately.

✓ Include at least five linking expressions.

Examples:

• Firstly
• Moreover
• Furthermore
• In addition
• As a result
• Consequently
• Finally

✓ Use vocabulary related to Public Relations and organizational communication.

Examples:

• engagement
• communication
• collaboration
• innovation
• achievement
• leadership
• development
• commitment
• initiative
• reputation

✓ Demonstrate accurate grammar, punctuation, and spelling.

Length

140 and 290 words

Format

• Microsoft Word or PDF
• Arial 12
• 1.5 spacing
• Justified text
• Include:
  • Student name
  • Course name
  • Organization selected for the final project
  • Article title

Deliverables

1. House Organ Article

A completed article following the required structure.

2. Visual Component

Include one of the following:

• A newsletter page
• A magazine page
• A house organ layout
• A Canva design
• A professionally formatted article page

The visual component should include:

• Title
• Relevant images
• Captions (if applicable)
• Organization logo
• Professional design elements

Evaluation Rubric (10 Points)

Criterion	Points
Content relevance and development	2
Public Relations focus and organizational image	2
Organization and article structure	2
Language use and vocabulary	2
Visual presentation and professionalism	2
Total	10