A TRI-FOLD BROCHURE TEMPLATE

A TRI-FOLD BROCHURE TEMPLATE

WHAT IS A TRI-FOLD BROCHURE?

A tri-fold brochure is a printed document made from a single sheet of paper folded into three sections, creating six panels. It is commonly used in public relations, marketing, corporate communication, tourism promotion, event promotion, and awareness campaigns.

The purpose of a brochure is to communicate information in a concise, attractive, and persuasive way while maintaining a professional image.

TRI-FOLD BROCHURE STRUCTURE

A standard tri-fold brochure contains the following six panels:

OUTSIDE VIEW

Left Panel	Center Panel	Right Panel
Panel 2: Back Cover	Panel 3: Inside Flap	Panel 1: Front Cover

INSIDE VIEW

Left Panel	Center Panel	Right Panel
Panel 4: Introduction	Panel 5: Main Information	Panel 6: Benefits and Call to Action

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OUTSIDE PANELS

PANEL 1 – FRONT COVER

This panel is the first thing readers see. It should capture attention immediately.

Title

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Slogan

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Main Image

(Insert a high-quality image related to the topic.)

Organization, Company, Institution, or Campaign Name

PANEL 2 – BACK COVER

This panel contains the contact information and closing details.

Contact Information

Address:

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Telephone Number:

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Email Address:

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Website:

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Social Media Accounts:

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Logo

(Insert logo here.)

QR Code

(Optional)

Additional Information

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PANEL 3 – INSIDE FLAP

This panel is revealed first when the brochure is opened.

Brief Introduction

Introduce the topic and encourage readers to continue reading.

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INSIDE PANELS

PANEL 4 – INTRODUCTION

Provide detailed information about the topic, organization, campaign, event, product, or service.

Main Description

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PANEL 5 – MAIN INFORMATION

Present the most important details.

Key Feature 1

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Key Feature 2

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Key Feature 3

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Key Feature 4

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Supporting Details

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PANEL 6 – BENEFITS AND CALL TO ACTION

Benefits

Explain why the audience should be interested.

✓ _________________________________________

✓ _________________________________________

✓ _________________________________________

✓ _________________________________________

✓ _________________________________________

Call to Action

Encourage the audience to take action.

Examples:

• Contact us today!
• Register now!
• Join our campaign!
• Visit our website!
• Follow us on social media!
• Request more information!

Your Call to Action

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IMPORTANCE OF VISUAL ELEMENTS

A brochure is a visual communication tool, which means that images should appear throughout the entire brochure rather than being concentrated on the front cover only.

Images help:

• Capture the audience's attention.
• Reinforce the message.
• Improve readability.
• Increase information retention.
• Create a professional image.
• Make the brochure more attractive and engaging.

Image Requirements

• Include relevant images throughout the brochure.
• Use high-quality photographs, illustrations, or icons.
• Ensure visuals support the written message.
• Avoid blurry, pixelated, or unrelated images.
• Maintain visual consistency.
• Balance text and images appropriately.
• Include captions when necessary.

Suggested Distribution of Images

Panel	Recommended Visual Element
Panel 1 – Front Cover	Main promotional image
Panel 2 – Back Cover	Logo, QR code, or contact-related image
Panel 3 – Inside Flap	Introductory image
Panel 4 – Introduction	Topic-related image
Panel 5 – Main Information	Supporting images, icons, charts, or photographs
Panel 6 – Benefits and Call to Action	Motivational image supporting the call to action

DESIGN TIPS FOR A PROFESSIONAL TRI-FOLD BROCHURE

1. Use a Consistent Color Scheme

• Choose 2–4 colors that represent the organization, campaign, or topic.
• Use colors consistently throughout all panels.
• Avoid excessive color combinations.

2. Select Readable Fonts

• Use a maximum of two or three fonts.
• Make titles larger than body text.
• Ensure fonts are professional and easy to read.

3. Include Images Throughout the Brochure

• Use images in all sections whenever possible.
• Select high-quality visuals.
• Ensure images are relevant to the content.

4. Create a Strong Front Cover

• Use an attractive image.
• Write a compelling title.
• Include a memorable slogan.
• Keep the design clean and organized.

5. Organize Information Clearly

• Use headings and subheadings.
• Break information into sections.
• Use bullet points when appropriate.
• Avoid long paragraphs.

6. Leave White Space

• Avoid overcrowding the brochure.
• Allow space between text and images.
• White space improves readability and professionalism.

7. Use Visual Hierarchy

• Make important information stand out.
• Use larger fonts and strategic placement.
• Guide readers through the brochure naturally.

8. Incorporate Icons and Graphic Elements

• Use icons to support key information.
• Add simple graphic elements when appropriate.
• Avoid excessive decorations.

9. Align Content Properly

• Keep margins consistent.
• Align text and images neatly.
• Maintain a balanced layout.

10. Use High-Quality Visuals

• Avoid low-resolution images.
• Use professional photographs whenever possible.
• Ensure images are clear and relevant.

11. Include a Clear Call to Action

Tell readers exactly what you want them to do.

Examples:

• Visit our website.
• Contact us today.
• Register now.
• Follow us on social media.
• Join our campaign.

12. Make Contact Information Easy to Find

• Place contact information on the back cover.
• Include a QR code if appropriate.
• Ensure all information is accurate.

13. Proofread Before Printing

• Check grammar, spelling, and punctuation.
• Verify all contact information.
• Review formatting and visual consistency.

14. Think Like Your Audience

Before designing the brochure, ask yourself:

• Who is my target audience?
• What information do they need?
• What visual style will appeal to them?
• What action do I want them to take?

FINAL CHECKLIST

Before submitting your brochure, ensure that:

□ All six panels are completed.

□ The title is attractive and relevant.

□ The slogan supports the main message.

□ Images are included throughout the brochure.

□ Information is accurate and well organized.

□ Grammar, spelling, and punctuation are correct.

□ The target audience is clearly identified.

□ Contact information is complete.

□ A call to action is included.

□ The brochure is visually attractive and professional.

□ Colors, fonts, and images are consistent.

□ White space is used effectively.

□ All visuals are high quality.

ASSESSMENT RUBRIC (10 POINTS)

Criterion	Points
Organization and use of the tri-fold format	2
Quality and relevance of content	2
Grammar, spelling, and language accuracy	2
Visual design, creativity, and use of images	2
Effective call to action and contact information	2
TOTAL	10

Golden Rule

A successful brochure should be visually attractive, easy to read, informative, persuasive, and professionally designed. Every image, heading, color, and paragraph should contribute to communicating a clear message and strengthening the public image of the organization, campaign, product, service, or event being promoted.