The Brochure

 

Brochure Sample:

https://es.scribd.com/document/711274592/Triptico-Xochimilco

Individual Exercise of Brochure Conceptualisation:

https://wordwall.net/es/resource/114187652

Writing in English for Public Relations

Assignment: Design a Brochure for a Public Relations or Promotional Campaign

Objective

To create an attractive and persuasive brochure that informs and motivates a target audience to support, attend, purchase, participate in, or learn more about a public relations or promotional campaign.

Context

Organizations frequently use brochures to communicate directly with the public. A brochure must capture attention, provide relevant information, and encourage the audience to take action.

Task

Design a brochure in English for a public relations or promotional campaign targeted at a final user. You may choose one of the following campaign types:

• Health awareness campaign
• Environmental campaign
• Educational campaign
• Cultural event campaign
• Charity or fundraising campaign
• Product promotion campaign
• Service promotion campaign

Requirements

Your brochure must include:

1. Logo (real or created)
2. Campaign Name
3. Slogan
4. Attractive Main Title
5. Brief Introduction
6. Description of the Campaign
7. Benefits for the Audience
8. Important Information (dates, location, services, products, activities, etc.)
9. At least three images or illustrations
10. Call to Action (CTA)
11. Contact Information or Social Media Links

Writing Requirements

• Write for a general audience.
• Use persuasive and reader-friendly language.
• Use short and clear sentences.
• Avoid technical jargon.
• Use correct grammar, spelling, and punctuation.
• Use active voice whenever possible.

Design Requirements

• Create a bi-fold, tri-fold, or multi-fold brochure.
• Use an attractive and professional layout.
• Balance text and visuals effectively.
• Select colors and fonts appropriate for the campaign.

Format

• Language: English
• Word Count: 150–250 words
• Software: Canva, Adobe Express, PowerPoint, Publisher, or similar
• Submit as a PDF file

Assessment Rubric (10 Points)

Criterion	Description	Points
Content	The brochure provides clear, relevant, and complete information for the target audience.	2
Persuasive Writing	The brochure effectively attracts attention and encourages audience action.	2
Language Use	Correct grammar, vocabulary, spelling, punctuation, and clarity.	2
Visual Design	Attractive layout, appropriate images, color scheme, and professional appearance.	2
Oral Presentation	Clear explanation of the brochure and confident delivery.	2

Total: 10 Points

Performance Levels

Score	Level
9–10	Excellent
8–8.9	Good
7–7.9	Satisfactory
Below 7	Needs Improvement