How to design a brochure
Have you ever been given a brochure? If so, where it happened and why. How to write a brochure for your business Despite the prominence of digital marketing, print collateral still has an important role to play in a balanced marketing strategy. A professionally produced brochure suggests a high budget and an established reputation. Not only that, but brochures are versatile marketing tools. You can distribute them at trade shows, put them in brochure racks, send them via direct mail, and even publish them on your company website. Most brochures are just a few hundred words in length, so you don't have a lot of space to get your message across. It's important to make every word count. Here are eight tips for writing a brochure that signals professionalism and competence — and spurs your readers to action. 1.- Create an outline or plan of attack 2.- Write a compelling headline 3.- Be concise and use plain language 4.- Limit the copy...
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