2.5.- How to write a sales and an enquiry letter

 What popular destinations for getting married do you know and why do you think they are?


Video about top destinations for a dream wedding


One day, a staff member of the city council in Newcastle, England received the following email.

City Council of Newcastle,

Subject: A civil wedding ceremony budget 

This letter is in regards to enquire a budget for a civil wedding ceremony in the Mansion House of your City Council as my bride's and my dream has always been getting married abroad.

After having read about you on your website, we realised we could consider you as an option for us since you offer tailored weddings. Therefore, as we are huge fans of the British culture and a pair of really patriotic Mexicans, we would be glad to have a hybrid ceremony which combine the best of both nations in one event.

We would be grateful if you let us know what possible choices you could've got for us and forward your brochure. Hence, we will appreciate your response for this matter and in case of a doubt, don't hesitate to contact me at elmersantana2006@hotmail.com for further information.

Kind regards,
Elmer Santana


Response:

'A unique love story'


Hello,

Thank you for your enquiry at the Newcastle Mansion House.

We do not offer specific packages towards a Mexican themed wedding, however we can tailor the wedding to your exact requirements.

Please find attached a copy of our brochure for the Mansion House. Our venue will be exclusive for your wedding. The house and the grounds will be yours for the day to celebrate with your family and friends. We also have 5 bedrooms available for a stay over, with a full English breakfast the next morning guaranteed. Attached are a few pictures showing examples of ceremony set ups and wedding breakfast set ups in our Large Drawing Room.

The Mansion House is capable of holding the wedding ceremony, wedding breakfast and then the evening reception. Our maximum numbers are 80 in the day, and then up to 130 for your evening guests.

I have also attached a copy of our menus for you to see our catering options, and pricing list.

Our website link is www.newcastle.gov.uk/hospitality. Please also take a look at our TripAdvisor and Facebook links below. We are a 5 minute walk from Newcastle City Centre, with parking facilities onsite, and good transport links nearby.

If you would like to request any more information or would like a show round at any time, please don’t hesitate to contact me.

Kind Regards,

James Thomas

Event Supervisor

Civic Centre & Mansion House

 

Office: 0191 211 6232

Mobile: 07748623779


Video about Newcastle, England


What is a sales letter?

 

A sales letter is a form of direct marketing that’s designed to attract potential customers to your product or service. It tells new prospects who you are and how your company can benefit them. It also allows you to establish credibility and create a human connection, which is vital for building a healthy customer base.

 

 Structure:

1.- Heading

2.- Salutation

3.- Introduction

4.- Body

4.1.- General product or service information

4.2.- Technical product or service details

4.3.- Complementary product or service information

4.4.- Product or service options and pricelist

4.5.- Media information or statistics and why to choose us

5.- Final remark

6.- Closing formula

7.- Signature


What are the key components of a good sales letter?

1.- A personal touch
2.- A helping story
3.- Simple language
4.- The USP (Unique Selling Point) or differentiator
5.- A call to action

Which cases in your career can a sales letter be written in?

Assignment: Imagine you are part of the wedding planning staff at Hyatt Ziva Cancun and you have to write in teams a sales letter to a client considering the information in the following link https://www.resortsbyhyatt.com/ziva-cancun/weddings-all-inclusive to propose him or her the best ceremony option according to one of the cases listed below.

Case 1.- A symbolic wedding just for the couple
Case 2.- A civil wedding for 20 guests including the couple on weekdays
Case 3.- A civil wedding for 50 guests including the couple on weekdays
Case 4.- A civil wedding for 20 guests including the couple at the weekend
Case 5.- A civil wedding just for the couple on the
 beach considering a 300 US dollar permission fee
Case 6.- An intimate wedding for free
Case 7.- A symbolic wedding for 20 non-guests and the couple at the weekend
Case 8.- A symbolic wedding on the beach considering a 300 US dollar permission fee for 10 non-guests and the couple at the weekend


Sources: 
Zendesk (2023) 'How to write a sales letter' in Zendesk Blog on https://www.zendesk.com/blog/sales-letter/ (Obtained on the 15th of April 2023)
Dark Prince (2021) 'How to write an informal letter' in Compact Advanced Part 1 Blog on https://compactadvancedpart1bythedarkprince.blogspot.com/2021/04/36-writing-and-how-to-write-informal.html (Obtained on the 15th of April 2023)

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